A new museum in Amsterdam tells the story of one of Europe’s oldest and most prestigious football clubs. The Ajax Experience is an experimental and interactive setting that highlights the triumphs of Holland’s Ajax Football Club. Split into three areas – the History Hall, the Ajax Academy and the retail shop – the museum invites guests to partake in a series of playful games and learn about the teams’ history.
‘The whole experience is focused on creating a celebration of a unique story of achievement,’ says architect Jean Pelland of Sid Lee Architecture. While the History Hall is bright (lit partially by daylight), its angled walls and ceilings feature steep diagonal pitches covered in LED fixtures that omit a red glow. ‘When you’re in the space, you don’t notice the lighting,’ says Francois Roupinian of Montreal-based Lightemotion, which designed the museum’s lighting. ‘The wall just seems to glow.’
The Ajax Academy is a dark, windowless space with black angular walls; the space is lit from within via backlight panels. Meanwhile, spotlights follow the visitors, giving them a taste of what it’s like to be a famous player or ‘in the spotlight.’ Finally, the retail shop includes ample display space for merchandise, while keeping with the exhibition feeling to enhance the buying experience.
Exhibit design and scenography was realized by gsmprjct°.
March 11, 2016 - Comments Off on Pirelli PZero flagship store, Milano – Italy
The premium, multi-sensory experience of the PZero flagship store in Milan. Between memory and vision. Pirelli Corso Venezia is much more than a concept store. It is a space that intercepts and converges to the new paradigms of modernity. In the flagship store on Corso Venezia you can breathe a deep culture of the project, a design thinking that goes through the worlds and borders manned by Pirelli.
A constant and creative combination that allows people who enter here to create their own custom route. The rubber carpet and the tracks on the asphalt guide the visitor in the different areas of the store. In 1500 sqm on two floors, the glamor is combined with industrial design and workshop with showroom, in a mix that allows the sharing of excellence and a tangible aesthetic. In a nutshell it is the design of a premium experience.
The slight hint of rubber, the materials in the store (cement, tiles, steel), different industrial sounds for each area of the store, the hi-tech outfit heated by the light of sustainable LEDs and industrial elements converted into pieces of furnishings, allow to live an excellent sensory and emotional experience. Elements and components that combine functionality with the pleasure of the senses.
The premium experience is also generated by a reworking of memory thanks to icons, objects and collective images of the past of Pirelli that trace the path to a visionary vocation of the brand PZero. Photos and details refer to the founding of Pirelli Milan in 1872. Pirelli Corso Venezia is the evidence of how a well-designed store is able to tell a story, but also to entertain and engage people who access it.
March 11, 2016 - Comments Off on Les Ateliers Ruby flagship store, Paris
Les Ateliers Ruby Helmets, after numerous successful collaborations with designers around the world such as Karl Lagerfeld, the online company has decided to open it’s first retail shop in Paris. The store is constructed of bolted steel, fluorescent lights, and strong black wood, all which makes up it’s retro industrial feel. In true cycle-couture form, a gold plated motorcycle acts as the bold centerpiece to the long awaited boutique.
March 11, 2016 - Comments Off on Polythread Knitted Textile Pavilion by Jenny Sabin Studio, New York City
From now until August 21, 2016, the Cooper Hewitt, Smithsonian Design Museum presents the fifth installment of its Design Triennial, this year under the theme of ‘Beauty’. With a focus on aesthetic innovation, the exhibition features more than 250 works by 63 international designers and teams, and is organized across seven categories — extravagant, intricate, ethereal, transgressive, emergent, elemental, and transformative.
As part of the ‘Emergent’ sector — a selection of projects that employ digital systems to generate unexpected forms — Jenny Sabin Studio has conceived the ‘Polythread Knitted Textile Pavilion’ specifically for this exhibition in New York.
The installation’s architectural framework is inspired by both nature and mathematics, and is built from an assemblage of mediums: digitally knitted 3D elements, solar active and drake yarns, twill tape and aluminum tubing. The temporary pavilion employs both photoluminescent and light activated yarns that absorb, collect, and deliver luminance. From a practical standpoint, this portable and super-lightweight structure could be used outdoors to consume rays from the sun during the day, before releasing them at night.
Design: Jenny E. Sabin, Jenny Sabin Studio
Design team: Martin Miller, Charles Cupples
Fabrication: Shima Seiki, Wholegarment
Engineering design: Arup
Fabric finishing: Andrew Dahlgren
Final finishing, sewing, and assembly: all sewn together
Commissioned by: Cooper Hewitt, Smithsonian Design Museum
The briefing (in brief):
“Our Greek enterprise, based at the island of Rodos would like to launch a series of dairy products. We would like the name and identity design which will convey the locality, basic values and earnest approach we favor”.
The target consumer:
The Greek market.
We translated the brief directly and precisely. For brand name we suggested the word which was most frequently used during our meetings with the client: Απλώς (=simply). It is also a word used everyday and by everyone for all kinds of reasons. Thus, as a brand name it will be casually repeated and naturally imprinted on client memory. The name is logotyped so that it conveys what it says, in a handwriting-like and easily read form. All other imaging is kept to the minimum. A cow or fruit silhouette and the outmost essential colors are used depending on product type.
Bottle, brand and packaging design for Svalbardi polar iceberg water. Svalbardi is harvested from icebergs freshly calved off glaciers in the remote polar region of the Svalbard archipelago before they melt away and are lost forever. The pristine ice is thousands of years old and as fresh as the day it fell as snow. It produces water so pure it is almost mineral free. ‘The taste of snow in air’. Svalbardi is harvested twice a year and produced as a limited edition for the international luxury market. A unique gift and a beautiful bottle for any table.
Working to the philosophy of creating a dynamic, raw interior, Hillam’s final build resulted in a multi-layered, textured environment. Housing 40 people, the flexible workplace has a series of openable spaces which extend into a large open area, combined with open plan sit-to-stand workstations promoting an Activity Based Workplace. The restrained palette is predominantly timber, concrete and glass. The existing concrete slab, structure and services were left exposed and painted out, then paired with a directional lighting concept resulting in an interior that speaks of a dynamic, yet modern industrialist vibe.
Key drivers involved creating a sense of arrival and an instant immersion into the space, with the design encouraging transparency from reception through to workspaces. Collaboration was critical to the design studio environment, therefore open shared zones are supported by a series of workspaces which allow our architects and designers to choose an appropriate space dependent on the task.
StudioXAG have designed and produced the new windows and in-store space at Adidas originals on Fouberts. Place to mark the launch of the new Tubular footwear range. In the windows; one campaign graphic is scaled, layered and repeated three times, enhancing the centre point perspective of the image. Each layer is edge lit in a cool blue light, creating a striking and hypnotic composition pulling you right in to the centre where the new product is suspended. 3D white letters spelling ‘Tubular’ appear to float in-front and span the width of the windows. In-store; five forced perspective open 3D hexagon frames hang concentrically, with the campaign graphic applied to each internal side. Continuing the layered and repeat theme of the windows, the installation creates a bold reveal of the footwear in the negative space.
March 11, 2016 - Comments Off on Royal Ceramica pavilion at Cersaie 15 by Paolo Cesaretti, Bologna – Italy
A project combining sleek decoration with a bit of mistery in a place devoted to business transactions. From the entrance, a combination of overlaying patterns leads the visitor to a main lobby space where discuss and
negotiate. First he has to cross two galleries. The first one shows large suspended horizontal and vertical ceramic panels, suggesting a wide range of possible combinations. The exhibition in the second gallery overwhelms him. The visitor is inside the tiled displays admiring decorations and details in big arrangements. A sense of luxurious wideness embraces him during the visit. The whole space is isolated from the outside through perforated panels recalling privacy and exclusivity, both representative of a specific marketplace idea.
Designer: Paolo Cesaretti
Design team: Paolo Cesaretti, Paola Danesi
Visual design: Claudia Astarita
Contractor: Veneta Allestimenti
Photo: Lorenzo Pennati, Strefano Stagni