A new museum in Amsterdam tells the story of one of Europe’s oldest and most prestigious football clubs. The Ajax Experience is an experimental and interactive setting that highlights the triumphs of Holland’s Ajax Football Club. Split into three areas – the History Hall, the Ajax Academy and the retail shop – the museum invites guests to partake in a series of playful games and learn about the teams’ history.
‘The whole experience is focused on creating a celebration of a unique story of achievement,’ says architect Jean Pelland of Sid Lee Architecture. While the History Hall is bright (lit partially by daylight), its angled walls and ceilings feature steep diagonal pitches covered in LED fixtures that omit a red glow. ‘When you’re in the space, you don’t notice the lighting,’ says Francois Roupinian of Montreal-based Lightemotion, which designed the museum’s lighting. ‘The wall just seems to glow.’
The Ajax Academy is a dark, windowless space with black angular walls; the space is lit from within via backlight panels. Meanwhile, spotlights follow the visitors, giving them a taste of what it’s like to be a famous player or ‘in the spotlight.’ Finally, the retail shop includes ample display space for merchandise, while keeping with the exhibition feeling to enhance the buying experience.
Exhibit design and scenography was realized by gsmprjct°.
March 11, 2016 - Comments Off on Pirelli PZero flagship store, Milano – Italy
The premium, multi-sensory experience of the PZero flagship store in Milan. Between memory and vision. Pirelli Corso Venezia is much more than a concept store. It is a space that intercepts and converges to the new paradigms of modernity. In the flagship store on Corso Venezia you can breathe a deep culture of the project, a design thinking that goes through the worlds and borders manned by Pirelli.
A constant and creative combination that allows people who enter here to create their own custom route. The rubber carpet and the tracks on the asphalt guide the visitor in the different areas of the store. In 1500 sqm on two floors, the glamor is combined with industrial design and workshop with showroom, in a mix that allows the sharing of excellence and a tangible aesthetic. In a nutshell it is the design of a premium experience.
The slight hint of rubber, the materials in the store (cement, tiles, steel), different industrial sounds for each area of the store, the hi-tech outfit heated by the light of sustainable LEDs and industrial elements converted into pieces of furnishings, allow to live an excellent sensory and emotional experience. Elements and components that combine functionality with the pleasure of the senses.
The premium experience is also generated by a reworking of memory thanks to icons, objects and collective images of the past of Pirelli that trace the path to a visionary vocation of the brand PZero. Photos and details refer to the founding of Pirelli Milan in 1872. Pirelli Corso Venezia is the evidence of how a well-designed store is able to tell a story, but also to entertain and engage people who access it.
March 11, 2016 - Comments Off on Polythread Knitted Textile Pavilion by Jenny Sabin Studio, New York City
From now until August 21, 2016, the Cooper Hewitt, Smithsonian Design Museum presents the fifth installment of its Design Triennial, this year under the theme of ‘Beauty’. With a focus on aesthetic innovation, the exhibition features more than 250 works by 63 international designers and teams, and is organized across seven categories — extravagant, intricate, ethereal, transgressive, emergent, elemental, and transformative.
As part of the ‘Emergent’ sector — a selection of projects that employ digital systems to generate unexpected forms — Jenny Sabin Studio has conceived the ‘Polythread Knitted Textile Pavilion’ specifically for this exhibition in New York.
The installation’s architectural framework is inspired by both nature and mathematics, and is built from an assemblage of mediums: digitally knitted 3D elements, solar active and drake yarns, twill tape and aluminum tubing. The temporary pavilion employs both photoluminescent and light activated yarns that absorb, collect, and deliver luminance. From a practical standpoint, this portable and super-lightweight structure could be used outdoors to consume rays from the sun during the day, before releasing them at night.
Design: Jenny E. Sabin, Jenny Sabin Studio
Design team: Martin Miller, Charles Cupples
Fabrication: Shima Seiki, Wholegarment
Engineering design: Arup
Fabric finishing: Andrew Dahlgren
Final finishing, sewing, and assembly: all sewn together
Commissioned by: Cooper Hewitt, Smithsonian Design Museum
March 11, 2016 - Comments Off on Adidas originals Tubular Ferbuary 2016 windows by StudioXAG, London – UK
StudioXAG have designed and produced the new windows and in-store space at Adidas originals on Fouberts. Place to mark the launch of the new Tubular footwear range. In the windows; one campaign graphic is scaled, layered and repeated three times, enhancing the centre point perspective of the image. Each layer is edge lit in a cool blue light, creating a striking and hypnotic composition pulling you right in to the centre where the new product is suspended. 3D white letters spelling ‘Tubular’ appear to float in-front and span the width of the windows. In-store; five forced perspective open 3D hexagon frames hang concentrically, with the campaign graphic applied to each internal side. Continuing the layered and repeat theme of the windows, the installation creates a bold reveal of the footwear in the negative space.
March 11, 2016 - Comments Off on Iris van Herpen’s Autumn Winter 2016 fashion show, Paris – France
Optical light screens created mirrored rainbow effects at Dutch designer Iris van Herpen’s Autumn Winter 2016 fashion show in Paris, which featured intricate garments that looked like soap bubbles. The designer – who is well known for her technology-focused fashion – wanted to showcase her “state of dreaming” through the collection and presentation, which took place on Tuesday during Paris Fashion Week.
March 11, 2016 - Comments Off on Bunshi installation by Emmanuelle Moureaux, Tokyo – Japan
Paris to Tokyo – the exhibition “WOOD FURNITURE JAPAN AWARD 2016” has returned to Tokyo, after a successful launch in Paris in January. Emmanuelle has designed the space for both venues based on a concept of bunshi (meaning “ramification” in Japanese), which means to divide or spread out into branches, extend into subdivisions. The exhibition is held at SPIRAL, a nexus of cultural life in Omotesando, Tokyo.
The collections of colorful small branches diverge and multiply, filled up the volume of an empty hall. Each module is a metaphoric expression of the phenomenon of ramification, which symbolizes the encounters between designers and artisans as their paths intersect and diverge with valuable experiences, leading them to a new path.
The installation consists of 20,000 pieces of small branches (bunshi) in 100 shades of colors, appear randomly placed, but in fact perfectly aligned in three dimensional grids. A portion of volume is removed, creating a tunnel-like path, where selected wood furniture is placed along the edge of the curved path. The color of atmosphere gradually changes as one walk through the tunnel.
At the entrance, installation of characters of 58 Japanese tree species welcome visitors, with a total of 100 letters in 100 shades of colors.
Grand, yet intricate.
Chaotic, yet in harmony.
The installation gives an experience of being in a forest, wondering among the world of colorful branches.
Italian Premium Lifestyle Brand FURLA held a presentation of the 2016 Spring Summer collection at Zojoji Temple in Tokyo, where Emmanuelle designed the venue with an installation to give colors to the new collection.
WHEN A PORCUPINE feels threatened, its quills bristle. In humans, the same anatomical reflex is responsible for goose bumps. Neither response is voluntary, and both typically occur in response to external stimuli. But the porcupine’s reaction is considerably more dramatic, its prominent spines undulating as the skin to which the rigid quills attach moves, pliably, atop muscle and bone.
Caress of the Gaze, a 3-D printed garment created by architect and designer Behnaz Farahi, was inspired by the involuntary action of animal skin, but also by its complex architecture—the interplay of muscles, hair, feathers, quills, scales. “The skin is not a homogenous surface,” she explains. “A fish’s scales are hard, but underneath them there is a soft structure, a flexible mesh of sorts that that allows the scales to bend and flex.”
This complexity is clearly visible in Farahi’s project, which she developed in San Francisco as an artist in residence at Autodesk’s Pier 9 workshop. Like a fish’s scales, Caress of the Gaze contains rigid structures and pliant ones. It’s difficult to incorporate both in a 3-D printed object, but Farahi says she overcame this problem by printing along a gradient, with materials of varying flexibility and density. Like the skin of an animal, the garment moves, not atop muscles, but an actuation system assembled from shape-memory alloy. And, like goose bumps, the garment responds autonomously, controlled by a front-mounted camera that detects the orientation of an onlooker’s gaze. “It’s modeled after actual skin,” says Farahi “not just morphologically, but behaviorally. It’s the response to external stimuli that makes it come alive.”
Farahi, who has a background in architecture and is pursuing a PhD in interactive media at USC, says she’s fascinated by technologies and materials that can expand the functionality of our bodies, and that it’s up to designers—fashion designers, especially—to help define how we use these advances to interact with our environment. “Caress of the Gaze is obviously speculative,” she says. A shawl equipped with computer vision? It seems so out-there. But then, in a not-so-crazy way, garments seem a perfectly logical place to implement technology. “Clothing is one of the most significant interfaces between our bodies and our environments,” says Farahi. “It defines so much of who we are.”
UXUS was invited to create the launch for the H&M Home collection in Stockholm. The approach was to create a “gallery” of fun fashion home products that customers are encouraged to touch and explore as they create their own unique home style.
H&M Home is a gallery/showroom using highly emotional product presentations, verging on art that encourages customers to engage with the brand. For the launch, UXUS created a display of mirrors and suspended furniture to showcase the variety of looks that can be created with the H&M Home collection to reflect each consumer’s personal style.
Located in the H&M headquarters in Stockholm, the installation “Home Reflections” imagines the world through a looking glass, to explore our ever-changing relationship between identity and style.
The pilot concept was launched in September 2009 and had a 55% conversion rate during the test trial.