The briefing (in brief):
“Our Greek enterprise, based at the island of Rodos would like to launch a series of dairy products. We would like the name and identity design which will convey the locality, basic values and earnest approach we favor”.
The target consumer:
The Greek market.
We translated the brief directly and precisely. For brand name we suggested the word which was most frequently used during our meetings with the client: Απλώς (=simply). It is also a word used everyday and by everyone for all kinds of reasons. Thus, as a brand name it will be casually repeated and naturally imprinted on client memory. The name is logotyped so that it conveys what it says, in a handwriting-like and easily read form. All other imaging is kept to the minimum. A cow or fruit silhouette and the outmost essential colors are used depending on product type.
Bottle, brand and packaging design for Svalbardi polar iceberg water. Svalbardi is harvested from icebergs freshly calved off glaciers in the remote polar region of the Svalbard archipelago before they melt away and are lost forever. The pristine ice is thousands of years old and as fresh as the day it fell as snow. It produces water so pure it is almost mineral free. ‘The taste of snow in air’. Svalbardi is harvested twice a year and produced as a limited edition for the international luxury market. A unique gift and a beautiful bottle for any table.