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February 14, 2016 - No Comments!

Innovative Window Displays by Nike and Selfridges

Video demonstrating the innovative window displays which were produced in a collaboration between Nike, department store Selfridges, and creative agency Staat. In an attempt to entice some of the thousands of tourists and workers who pass the windows every single day, Staat created a mixture of kinetic sculptures and interactive displays to showcase the equally innovative Nike products. "We are convinced that if you want to reach a digital and savvy target audience through a meaningful experience, you should also connect online and offline," said Staat's Laurien Vest when speaking to Co.Design. Watch the video above.