A new museum in Amsterdam tells the story of one of Europe’s oldest and most prestigious football clubs. The Ajax Experience is an experimental and interactive setting that highlights the triumphs of Holland’s Ajax Football Club. Split into three areas – the History Hall, the Ajax Academy and the retail shop – the museum invites guests to partake in a series of playful games and learn about the teams’ history.
‘The whole experience is focused on creating a celebration of a unique story of achievement,’ says architect Jean Pelland of Sid Lee Architecture. While the History Hall is bright (lit partially by daylight), its angled walls and ceilings feature steep diagonal pitches covered in LED fixtures that omit a red glow. ‘When you’re in the space, you don’t notice the lighting,’ says Francois Roupinian of Montreal-based Lightemotion, which designed the museum’s lighting. ‘The wall just seems to glow.’
The Ajax Academy is a dark, windowless space with black angular walls; the space is lit from within via backlight panels. Meanwhile, spotlights follow the visitors, giving them a taste of what it’s like to be a famous player or ‘in the spotlight.’ Finally, the retail shop includes ample display space for merchandise, while keeping with the exhibition feeling to enhance the buying experience.
Exhibit design and scenography was realized by gsmprjct°.
March 11, 2016 - Comments Off on Pirelli PZero flagship store, Milano – Italy
The premium, multi-sensory experience of the PZero flagship store in Milan. Between memory and vision. Pirelli Corso Venezia is much more than a concept store. It is a space that intercepts and converges to the new paradigms of modernity. In the flagship store on Corso Venezia you can breathe a deep culture of the project, a design thinking that goes through the worlds and borders manned by Pirelli.
A constant and creative combination that allows people who enter here to create their own custom route. The rubber carpet and the tracks on the asphalt guide the visitor in the different areas of the store. In 1500 sqm on two floors, the glamor is combined with industrial design and workshop with showroom, in a mix that allows the sharing of excellence and a tangible aesthetic. In a nutshell it is the design of a premium experience.
The slight hint of rubber, the materials in the store (cement, tiles, steel), different industrial sounds for each area of the store, the hi-tech outfit heated by the light of sustainable LEDs and industrial elements converted into pieces of furnishings, allow to live an excellent sensory and emotional experience. Elements and components that combine functionality with the pleasure of the senses.
The premium experience is also generated by a reworking of memory thanks to icons, objects and collective images of the past of Pirelli that trace the path to a visionary vocation of the brand PZero. Photos and details refer to the founding of Pirelli Milan in 1872. Pirelli Corso Venezia is the evidence of how a well-designed store is able to tell a story, but also to entertain and engage people who access it.
March 11, 2016 - Comments Off on Les Ateliers Ruby flagship store, Paris
Les Ateliers Ruby Helmets, after numerous successful collaborations with designers around the world such as Karl Lagerfeld, the online company has decided to open it’s first retail shop in Paris. The store is constructed of bolted steel, fluorescent lights, and strong black wood, all which makes up it’s retro industrial feel. In true cycle-couture form, a gold plated motorcycle acts as the bold centerpiece to the long awaited boutique.
March 11, 2016 - Comments Off on Adidas originals Tubular Ferbuary 2016 windows by StudioXAG, London – UK
StudioXAG have designed and produced the new windows and in-store space at Adidas originals on Fouberts. Place to mark the launch of the new Tubular footwear range. In the windows; one campaign graphic is scaled, layered and repeated three times, enhancing the centre point perspective of the image. Each layer is edge lit in a cool blue light, creating a striking and hypnotic composition pulling you right in to the centre where the new product is suspended. 3D white letters spelling ‘Tubular’ appear to float in-front and span the width of the windows. In-store; five forced perspective open 3D hexagon frames hang concentrically, with the campaign graphic applied to each internal side. Continuing the layered and repeat theme of the windows, the installation creates a bold reveal of the footwear in the negative space.
March 11, 2016 - Comments Off on Aesop store by Naturehumaine, Montreal – Canada
The design of the Aesop store in the Mile-End portrays in simple ways, the underlying theme of movement found through the heritage of the neighborhood. From the 1880’s to the 1980’s, different waves of immigrants settle in this neighbourhood as described by the documentary of Montreal filmmaker Albert Kish “Our Street was paved with gold”. The design of this Aesop store presents itself as a common, but deconstructed, structure. The store appears to be stripped to the bare bones, showing its structural “guts”.
As visitors glimpse into the storefront, they are confronted at first with a familiar raw palette of materials – plaster, plywood, limestone, brass, and reclaimed wood. A monolithic demonstration sink covered in local limestone stands as a visual anchor in the middle of the store compelling visitors to move around it in order to explore the nuances and elements of the walls. The recognizable stud wall is transformed into a plywood structure that unfolds its colors with the motion of its visitors. In front of the ever-changing colors of the walls, the amber glass bottles are placed on thin brass shelves appear to float as they seem to be timeless.
Photo credit: Adrien Williams
Floor lamp : Lambert & fils
Hand painted sign : Mr.Sign
General contractor : Avantage plus
March 11, 2016 - Comments Off on Hanami installation for FURLA by Emmanuelle Moureaux, Tokyo – Japan
Italian Premium Lifestyle Brand FURLA held a presentation of the 2016 Spring Summer collection at Zojoji Temple in Tokyo, where Emmanuelle designed the venue with an installation to give colors to the new collection.
Video demonstrating the innovative window displays which were produced in a collaboration between Nike, department store Selfridges, and creative agency Staat. In an attempt to entice some of the thousands of tourists and workers who pass the windows every single day, Staat created a mixture of kinetic sculptures and interactive displays to showcase the equally innovative Nike products. "We are convinced that if you want to reach a digital and savvy target audience through a meaningful experience, you should also connect online and offline," said Staat's Laurien Vest when speaking to Co.Design. Watch the video above.
UXUS was invited to create the launch for the H&M Home collection in Stockholm. The approach was to create a “gallery” of fun fashion home products that customers are encouraged to touch and explore as they create their own unique home style.
H&M Home is a gallery/showroom using highly emotional product presentations, verging on art that encourages customers to engage with the brand. For the launch, UXUS created a display of mirrors and suspended furniture to showcase the variety of looks that can be created with the H&M Home collection to reflect each consumer’s personal style.
Located in the H&M headquarters in Stockholm, the installation “Home Reflections” imagines the world through a looking glass, to explore our ever-changing relationship between identity and style.
The pilot concept was launched in September 2009 and had a 55% conversion rate during the test trial.