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January 26, 2016 - No Comments!

H&M HOME REFLECTIONS | UXUS

H&M HOME REFLECTIONS

UXUS was invited to create the launch for the H&M Home collection in Stockholm. The approach was to create a “gallery” of fun fashion home products that customers are encouraged to touch and explore as they create their own unique home style.

H&M Home is a gallery/showroom using highly emotional product presentations, verging on art that encourages customers to engage with the brand. For the launch, UXUS created a display of mirrors and suspended furniture to showcase the variety of looks that can be created with the H&M Home collection to reflect each consumer’s personal style.

Located in the H&M headquarters in Stockholm, the installation “Home Reflections” imagines the world through a looking glass, to explore our ever-changing relationship between identity and style.

The pilot concept was launched in September 2009 and had a 55% conversion rate during the test trial.

http://www.uxusdesign.com/work/hm-home-reflections

January 26, 2016 - No Comments!

NOT SO FRAGILE | UXUS

NOT SO FRAGILE

By subverting the use of ordinary objects and assumed perceptions of beauty, our orientation of what is expected for those things begins to acquire a poetic quality.

The commonplace transcends its origins, becoming evocative and engaging in the unexpected circumstances of misplaced use.

Not So Fragile is a one-of-a-kind re-purposed furniture collection composed in neon orange packing tape, taking on a new life and shedding expected perceptions to become evocative furniture elements.

This is furniture for the post materialist, a collection that is at once unique, sustainable and iconic.

http://www.uxusdesign.com/work/not-so-fragile