ART DIRECTION + PRODUCT DESIGN 

Clear Blue Hawaii approached me with their transparent kayaks concept. They needed help refining the user experience, develop new prototype and design their visual identity.  Seduced by the concept, I jumped on board. Literally! 

The idea of a transparent kayak evolved out of a military shallow water surveillance watercraft project in May of 2000 and lead to the engineering of the Molokini prototype. After successful testing, it was introduced as the first two-person clear kayak to the market in May 2001 and became an immediate success.  In late 2003, we introduced the Hanauma, an inflatable kayak with a transparent bottom.  Around the same time, in collaboration with New Zealand based company, First Light Kayaks, we developed the Napali, initially designed as collapsible opaque watercraft, it became a sensation when we added a transparent military-grade urethane skin to the internal Carbon Kevlar frame system. The product was named one of Time Magazine “Coolest Inventions of 2003 “ and has been selected as a permanent exhibit at the Museum of Modern Art (MoMA) in New York City.  The Napali is the only transparent, foldable kayak in the world and has received huge public attention due to its innovative and unique features. Over 100 million consumer impressions worldwide, and various appearances on network shows and movies. 

.01  The Molokini early prototype 2001.

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.02  The Napali final prototype 2003.

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.03  In spring 2004, Clear Blue Hawaii diversified into adventure travel gear.  Prototype of a convertible sport briefcase/ messenger bag that converts to a backpack.

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.04  High resistant ballistic nylon exterior for protection. Stretchable neoprene interior lining for secure and non-abrasive protection. Water resistant zipper to keep splash out.  A 6.8 watt flexible solar sleeve insert to charge your digital device on the go. 

.05  Identity.

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Credits

Client
 Clear Blue Hawaii

Project Roles 
 
Research and product concept
Technical drawing for manufacturing
Style, material and construction documentation
Physical prototype coordination with offshore manufacturing 
Identity Design
Print and screen media 
Photography

// 2001-2004

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